So...you got .18 percent response to the cards you sent out to a selected homes mailing list. What is the cost for each? If you paid 10 cents for each postcard mailed that would be a cost of $53 dollars per sales lead. If you estimated 22 that brings the cost per estimate up to $68. If you closed 10, your cost per sale is $150. This is not counting the time and gas it took to give the estimate, and the salesmen's time to call them back.
