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Old 01-05-2013, 03:16 PM
RigglePLC's Avatar
RigglePLC RigglePLC is online now
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Join Date: Jul 2006
Location: Grand Rapids MI
Posts: 10,610
Considering the high cost of sending them out and the cost of each sales lead. It makes sense to make sure that the mailers are the best they can be. And that your salesmen, estimates and followup are the best that they can be. Every incoming phone call is worth $43.

I think this makes a free ap when a customer refers a friend, relative or neighbor...a bargain by comparison.
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