Originally Posted by orangemower
You shouldn't have led the consumer along that you could do lawns so cheap. You totally did it azz backwards by lowballing the area. All you did was give the consumer a taste of cheap, below market prices. Now they think everyone should be that cheap. You definitely tarnished more then you shined.
About the 30 calls, you never said you were/are a lowballing scrub. That explains a lot. Had you went about it the right way, you would have made close to the same money the first year by pricing services correctly and having less work load. It's not about getting as many lawns to service as possible in one year. You should be trying to build your business at a pace that allows you to stay in control and grow to a goal. You can't reach that goal over night or in the first year. It's obvious you don't have a business plan drawn up if you went out and lowballed your area. I don't want to hear about it being "my first year" so I had to do what it took. That's "winging" it and is like going down a dark road with no lights and hope you don't run into something.
Thats why this year I plan to do things differently. I know the going rates and know whats fair to charge. I plan to get a zero turn as well to help speed things up on lawns that I can and the others with gates or slopes ill be using my walk behind.
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