Being reliable, neat, respectful, hard-working, honest, licensed, insured, etc. used to be expected - now, unfortunately (or maybe fortunately), these kinds of things do help businesses in this industry stand out.
But I think this conversation needs to go a little deeper....
Aside from the reasons given so far, what is done or can be done that can really set you apart from everyone else?
I am actually writing a blog post right now at -- HERE
-- about some different ways you can make your business get people's attention.