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Old 01-11-2013, 09:03 AM
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Efficiency Efficiency is offline
LawnSite Bronze Member
Join Date: Apr 2011
Location: zone 6
Posts: 1,292
Originally Posted by Cadzilla View Post
You generate a lot of leads but a lot of tire kickers too which I know you hate.

They aren't bad though. I used to run one when I worked at Davey.
Thats my biggest issue. We dont waste time; I need an answer at the end of the pitch. Its a soft sell but there is a decided call to action. I cant have wishy washy people kicking tires.

The numbers look like this - we would have to sell 30 new accounts for this show to have our cost per client match or beat our other mediums. About 1 new sale an hour. Im unsure if thats reasonable or not - Rod, is that possible or reasonable? If we walk away with a bunch of leads but 5 sales, ill be ticked. That a couple hours answering phones in the spring.
If this post seems mean, it's probably because I'm drunk posting. Maybe my next one will be better...
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