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Old 01-12-2013, 04:07 PM
PaperCutter PaperCutter is online now
LawnSite Bronze Member
Join Date: Sep 2006
Location: Northern VA
Posts: 1,850
Originally Posted by yardguy28 View Post

why would marketing be done any differently whether your wealthy or not.
- because wealthy buyers are probably looking for service providers in different places than the average homeowner
- because wealthy buyers are often on a different sales cycle
- because wealthy buyers may have different priorities and values that determine who they go with

I serve a pretty broad market. I have some $5-10k installed landscapes in my portfolio that look great and get a certain segment of buyers excited. Someone who owns a $5 million home would look at those pics and say "if that's all you've done, thanks for your time." That's why I also have six-figure installs in my portfolio. I focus on those for one type of prospect, the "normal person" jobs for the rest. There's absolutely nothing wrong with recognizing that you need to consider the demographic you're pitching to.
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