FYI: Google places & Organic listings are NOT being merged into 1 listing. This info is outdated.
If you're in a market of <50k, you should be able to completely dominate entire pages of google search results with video, places, and website content regardless of how "stiff" your competition is. Chances are there will be very little competition, and with all the lawn guys trying to learn this themselves, the first person to learn & implement in your area will own the area.
It's really that simple.
And I see some folks who think google places will have a "fractional" impact on your leads. I put more stock in google places than in SEO or PPC for this reason:
Anyone searching for a service via smart phone, the first listing that pops up is MAPS. Not only are they at the top of the page before a customer gets to the organic search or ppc ads, there is a "call" button that all they have to do is click and it will connect them straight to your phone.
There's no other marketing media that has that kind of power.
Last edited by BLC7; 01-13-2013 at 12:54 AM.