I plan on sending out approx 100k mailers this spring. I was wondering if anyone would be so kind to chime in on past success or failures. My questions are is it best to have a return post card printed on the original piece. If so should it be postage paid? Also have you offered any discounts on the piece itself. I will be doing every door direct mail so my current customers will be receiving these as well. Also would you add the BBB logo on there? Are multiple runs the way to go? I'd like to add 600 customers so I figure 100k mailer is about right 1% response and a 60% close. Any and all thoughts are welcome.
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