Organic SEO help / advise
i need some help when it comes to seo.
for on page seo.
i have unique content with at least 250 or 300 words per page.
for targeted key words such as "lawn care darien" ect
what should be my keyword density on the page?
what elso should i be doing?
for off page seo.
I am lost.
back links, blog posts, web 2.0, directories, ect i am trying to understand it but i keep getting contradicting information on what is goo and what is bad.(white hat/black hat). i am interested in doing white hat seo.
could you also recommend some good seo books, or forums, or pages