Originally Posted by DLONGLANDSCAPING
That is the worst percentage i have ever seen, and is almost embarrassing. If you sent 100,000 EDDM post cards out, you only got 150 calls? Come on!!!!
I sent out 20k last year and got a 1% return and landed most of those(85%)
100-130 new jobs last year from mailers in spring and fall.
You have to remember timing is everyone with a direct mailer. No disrespect but every market is different and maybe your rates are lower than your competition allowing you close more work at a cheaper price. I put out 20k as well last year and didn't get a 1% call back, but out of the calls I did get back my closing ratio was higher than the previous year when I had my guys go door to door as opposed to direct mail.