Thread: Eddm roi
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Old 01-20-2013, 01:26 AM
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Join Date: Dec 2009
Location: Northern NJ
Posts: 1,044
Originally Posted by DLONGLANDSCAPING View Post
That is the worst percentage i have ever seen, and is almost embarrassing. If you sent 100,000 EDDM post cards out, you only got 150 calls? Come on!!!!

I sent out 20k last year and got a 1% return and landed most of those(85%)

100-130 new jobs last year from mailers in spring and fall.
You have to remember timing is everyone with a direct mailer. No disrespect but every market is different and maybe your rates are lower than your competition allowing you close more work at a cheaper price. I put out 20k as well last year and didn't get a 1% call back, but out of the calls I did get back my closing ratio was higher than the previous year when I had my guys go door to door as opposed to direct mail.
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