My apologies guys! I meant to say $380 a month which equates to $4560 a year. This is around 5% of the average after-tax income in all suburbs combined that i am targeting. I am making the door hangers very targeted to this audience in terms of design, prestige, risk free (double money back), value adding with fertilisations, etc. The site itself is very convincing and will have excellent design and copy writing.
What are your thoughts/experience/knowledge on the response rate and on me aiming for 250 customers out of 50,000 homes? That is a 0.5% Success rate.