Originally Posted by mikewhit1010
We are also changing our marketing strategy - we are going away from basically 100% print to hopefully 100% web. We passed out about 500K flyers last year. Good return just a lot of work.
What kind of percentage did you get on the fliers? I always hear the rule of thumb is 1% but I'm sure that varies. No matter how you cut it thats a lot of fliers, you must have had an army to get that many out.