Originally Posted by Durabird02
That is probably the least true statement i've heard on this site. That is what EDDM is, you target certain routes of the USPS. There isn't a better way to target an area other than going door to door with door hangers, and that is going to take more time than it's worth.
You can edit up to a certain amount of homes with EDDM. But for most places that use it they want blanket coverage,ex. fast food,restaurants,pizza,auto repair.