I started with a $600 walk behind in the back of a 25 year old truck. I spent $100 at the lumber store and fabricated a bed inside my pickup bed out of wood, places for the walk behind to sit without tying it down, all handhelds had a slot that they sat in safe and secure, and ramps that were places into a rack, EXTREMELY efficient, competition used to sit across the street and laugh while I was mowing. Point is I was making money and they were wasting time.
Business is OVERHEAD - SALES = PROFIT
Lower your overhead, increase your sales, then look who's laughing