There are a lot of areas this could be looked at.
1. Do you have a Family?
2. How old is your equipment?
3. Do you have a lot of breakdowns?
4. What is your bottom line at the end of the month?(Dont tell me)
5. Whats the quality of service you perform?
6. Are you Cash Rich or Poor?
These are questions you need to ask yourself and determine, What, Where and How you want to Brand your service.