I don't know if they can continue to compete or not. I know how popular they are in my neck of the woods and that's pretty popular. most guys use exmarks and toros.
one thing I've noticed is that brands seem to be differently priced in different locations. I've been seeing people talking lately about how high priced exmarks are and in my neck of the woods I'm just not seeing it.
here's the dealers website I use:
you can find some prices on some of there equipment. if you can't let me know and I'll post a direct link to a few.
here exmarks and toros are the cheapest prices wise.
I love there quality and feel they are right up there with the rest, the rest for me being scag, walker and wright stander. so I will continue to use exmarks and toros exclusively.