Thread: Brochures?
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Old 01-29-2013, 12:08 PM
leeson86 leeson86 is offline
LawnSite Member
 
Join Date: Feb 2012
Posts: 11
I don't think brochures are very effective in our industry. I think they can reduce sales actually, because it makes it so much easier for the customer to say "Well let me think about it"- it's an excuse to delay a decision.
The brochure is also a distraction during the sales process; they're flipping through it while what you want is his or her attention. Engage your customer and give him reasons to choose your company, and a brochure will be unnecessary.
Now, if you don't get the sale, maybe leaving your customer with a nice, professional brochure with testimonials and quality photos of your work may increase the chance of getting a call in the next week or so, but I think it shouldn't be brought out until you're just leaving, after not getting the sale.

I like printplace.com for printing sales items.

-Lee
www.arbor-x.net
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