When I first started out I thought $40 pmh was way to high. Once I got rolling I realized I wasn't making any money. My jobs are all figured at $60-$75 pmh. I don't tell the customer that.
You really have to sell yourself and your company. Your appearance, knowledge, and expierance go a long way.
Greenguys makes many good points in his posts.
Why are you charging a fraction of what the hvac guy charges to come to your house?
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