I have been self employed for a fair number of the last 35 yrs. and therefore have learned mostly from experience that things can always be worse. A couple of divorces and the loss of my son along with a number of health issues can give you the realization that nothing is as bad as it seems. The lawn care business is like any other in most aspects. There is always going to be someone who thinks they can do a job better, cheaper and faster. And most of the time they can until they go broke or cut enough corners on there customers to lose them to the next guy who claims the same and eventually come back to me. Its good to be conscience of these guys but don't let them get to you. Concentrate on quality and efficiency and you will find that your customers will understand that you are in bussiness to make a decent living just like they are and they will stick with you through all times.