Belonging to the BBB will not bring you one more mowing customer. It will only cost you money. It is possible that on a $10,000 install it could help ease the customers mind but it won't go as far as a personal reference.
Roofers etc. use the BBB to add legitimacy to their sales pitch. They are selling a high dollar product and they don't know the customer. Lawn mowing is different. Roofer screws up and he is nowhere to be found the homeowner is out a lot of money. You screw up and the grass grows back next week. He is out nothing.
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