If someone is $5-$10 cheaper they just have a lower price. If there doing it for 1/2, theres something wrong there.
It doesnt make much of a difference to me. If you want to beat your equipment for beer money. Go for it. I know that type of person will never be a threat to expand to be real competition.
Every year I buy new equipment to expand my business into other areas. Next year going to get a excavator. So if these guys are happy cutting grass for $15-$30 let them have it. Ill be digging foundations for $10k a pop.