Why in the world would anyone charge less than the going rate and leave money on the table? If you worked for someone else and the wage was $20 per hour would you offer to work for $10 per hour because you have less bills? Of corse not!
Lowballing only drives the industry's prices down and hurts everyone! Someday even a lowballer may want to expand so dont ruin your own market!!
Sometimes I think lowballers are just lazy and dont want to do market research or figure true business costs....
The real question should be where does lowballing begin? Even walmart isnt half the price of its competition!
On the flip side one shouldnt over charge either becuase they are in to much debt. I feel I am fair and all my pricing is in the upper mid range for my market.
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Last edited by GMLC; 02-05-2013 at 06:57 AM.