Originally Posted by smallstripesnc
It seems that everyone on here mentions the term "lowballer" and define a lowballer as someone with a cheaper price. But really no one is a low baller. There is no "market average" for lawn care and everyone's operating expenses are different. Not everyone is driving a gas sucking V8 truck, a huge trailer, and a 60 inch zero turn with a 35HP engine, etc...
If the expenses are lower then you can charge lower prices and still make plenty of profit. So when you say someone is a lowballer because they only charge $30 for the same lawn you would charge $45 how are they a lowballer?
If they are reliable, do a good job, have a lower operating cost which enables them to charge less and still make profit what makes them a lowballer?
Sure some people want to make more than others but still no one is a lowballer since too many things go into the price that someone charges.
Just because someone is the lowest price does not make them a low baller. But if they price well below the average price (like 20%plus less) then yes, they are low ballers. Believe me I have my overhead down as far as possible. I don't think their are many companies in my class, in my area, that run as lean as I do.
I still cannot compete against the LC that hires illegals, pays no workers comp, no overtime, and deals cash, not to pay taxes. It's either that or a newbe comes in, not knowing any better and under prices, just to get work.