Yup! I've been through this a number of times and it's a lot easier now that I have a V plow. They really shine for the big storms.
I've been contemplating getting new tires on my truck all winter and at this point don't really have a choice. The all-season tires that are on it are fine for everything but plowing heavy wet snow. I've got a set of Artic Claws going on it at noon. This will be the first time I've gone for dedicated snow tires. I'm tired of being in the situation of either replacing my all-terrains before they're worn out or slipping and sliding. The Artic Claws are made by Cooper and are what my tire dealer has on all of his vehicles...that's a good enough endorsement for me.