Double cut first cut (if its high). Then your other 3 cuts for the month (assuming its weekly). Then apply 10 percent off on the total price for the month. Explain the need for the double cut and offer them the 10 percent off the first month. It should give them the sense that they are getting a deal of some sort. It's worked for me in the past. Not saying it will work for you but it's worth a shot.
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