How early to put out mailers?
Im in central Indiana and its cold. We're starting round one next week if it's dry, and I've seen one chem lawn mailer in my mail box at home. Have sold a few new accounts this week that called. But I'm wondering if it's to early to spend money on thousands of mailers next week when we all know people usually start to call mid March. Or those people that are like oh it's April 5th and I need to start mowing my lawn, better call a chem company too.
We'll do another mailer later in March or April as well