I used to do the first now free when I first started out and what you would get is people saying ok then not wanting your service ever again . Even with a signed agreement how are you going to enforce it if they have told you to cancel or to hold off. What I do advertise now is : 1 mow free!!!!. Then I put in smaller print with three paid mows. This way you atleast make some money off of them right away and by the third mow you will know if they are gonna stick around or not. Just my 2 cents!
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