When they inevitably flip the "local" switch, you'll want to understand the benefits of Pinterest. If you put a gun to my head and said, "Tell me which site has more engagement and stickiness right now.", I'd wager Pinterest has a significant lower bounce rate than Facebook currently does. The combination of Pinterest and a Tablet has been the perfect storm for this.
Hopefully LCOs start to recognize the need for great photography of their work. Mediocre photos do not fly on Pinterest.
/goes back to eating the cinnamon rolls my girlfriend just Pinterested up for me.
a guy who knows the lawn industry, branding, and web strategy