Originally Posted by New2TheGreenIndustry
How does billing work? Do they bill you the full amount at the beginning of the month? Do you pay by the month?
You can either prepay, set up auto pay, or, if you do enough volume and have credit with G, be invoiced.
- If you go prepay
, your spend gets deducted from your available balance. When your balance is gone, your ads are shut off until you add more money.
- Auto pay
has various levels that trigger your credit card being charged. The trigger escalates over time as you increase your standing with G. I believe the first trigger for new Adwords users is $50 or $100.
is for high-dollar accounts and is probably not applicable for the majority of users (several thousand/month).