Originally Posted by tmasterlc
Im also wondering if its wise to use both the Display Network and the Search? It seems the Display Network puts you in places that dont cover your geographic target market... I dont need my ad to show up anywhere other than the areas I service... thoughts?
For locally-targeted service businesses, I've not seen any value in the Display Network. Google, however, sees plenty of value in it. lol First thing I do is set it to Google Search only.
As headz points out, depending on your strategy, you can certainly do both. You can always A/B test and see what converts best for you, just be prepared to budget accordingly.