Thread: Eddm roi
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Old 02-26-2013, 04:06 PM
jc1 jc1 is online now
LawnSite Bronze Member
Join Date: Nov 2001
Location: The Real South Jersey
Posts: 1,299
That is the reason eddm is affordable it costs 1/3 as much as regular mail. It's called saturation marketing. You can buy a more targeted list which increases your expense. Then you can mail directly to those owners with a higher cost to mail. Anyone that expects to mail out 2500 eddm pieces and be done for the season with marketing has unrealistic expectations. If the response is extremely high either the piece used was the best ever, the market is under served or the offer was exceptional. If everyone in business picked up 25 accounts with 2500 pieces there would be a lot more competition because it would be easy to grow.
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