I didn't mean to imlply that my EDDM was all the advertising I am doing. I was referencing other posts on the board that have stated a .5% to 3% ROI is pretty normal for direct mail. If this is true and it plays out like that for me, and I get 25 decent accounts then I may very well be done advertising as I am solo and part time.I am not a low ballet and value my time and want earn a profit. so if it works, then I'm done. if it doesn't, I will keep advertising for more. time will tell.
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