Originally Posted by prezek
Hopefully he put his decimal in the wrong spot and he actually got 1.5%
Nope...I got 30 calls from 20K post cards. Just did another 2,500 2 weeks ago for the first pre-emergent app of the year and got 2 e-mails.
Of those 30 calls from last year we got roughly half. I pre-qualify most clients before even leaving the office to meet with them. Most were wanting services not even listed on the post card. Heck I even had a guy call to ask if we had a tiller for sale!
Remember we are in a market with over 10,000 landscape companies in a 50-80 Square mile radius.
With the EDDM you have a choice to omit commercial sites as well as hand write on the facing slips addresses you want to omit.