The more people see your "brand" the better. It will improve your direct mail or door hanger return greatly. On that note yard signs around here are at every corner like campaign signs. They get stollen and run over quite often. I now see guys climbing utility poles to get their signs off the ground!
Personally I use yard signs whenever my truck and trailer can not be seen while servicing an account. On big jobs I get permission from the customer to leave my sign on their property for a week after Im done. It shows off our work nicely!
Posted via Mobile Device