Im getting ready to launch something ridiculous and very aggressive.
50% March Madness
20% off mow/plow annual agreement (with 3 year)
10% mulch install
10% aeration with overseed
5% leaf removal
Taking a $2400 annual normal customer basically secures them for 3 years, and if you own your aerator, the grass seed is really the only expense for the same annual service price. Given 15k or under turf.