When you're done, I'd be happy to give some thoughts. The "toying around" aspect gives me pause as I could write 1,000 words and each could be met with "Yeah, I know. I just haven't done it yet.". On-site SEO, content, etc are all things that could elicit that response.
Overall, it looks great but, to me, it feels a bit cold and more online company and less local lawn & landscape service provider. The Products section is one of those that makes me not understand the scope.
a guy who knows both the lawn business and web strategy