Good point, JB.
Starting out we must sometimes take on the less desirable locations to get our reputations built...but we should never underbid ourselves....as to raise prices later is not the easiest thing to do in some cases. All that 'counter-lowballing' does is serve to keep our market prices/income down...for all of us.
We provide services...but if a potential client is only interested in saving money, they should go to a bank.
Although we are 'service providers', we are not in the 'money saving' business.