Thread: Facebook
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Old 03-19-2013, 02:22 AM
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GreenUtah GreenUtah is offline
LawnSite Senior Member
Join Date: May 2005
Location: SLC, UT
Posts: 866
Think of Facebook like you would going to a large tradeshow. There are tons of people milling about, but if you sat in the back of your booth waiting for a conversation (or worse, didn't man it at all, thinking leaving some brochures out was going to do it), then you'll likely get next to nothing in return.

All social media only works when you engage..the social in the title...and treat it like a funnel back to where you close your sales, whether that is your web page, phone or in person. If you're not approaching that way, as an extension of your sales platform along with a plan and purpose to how you are going to use it, it wouldn't matter if you had 10 million likes anymore than it would matter that I handed you your town's phonebook.
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