Anything you have in mind, Potomac? If you haven't used it before, Google is getting more generous with their test vouchers. $150 is the latest batch I've received.
It's a great method to compensate for any organic search shortcomings and one of the great benefits is available data that you can use to better refine and focus your site, with a goal of weaning yourself off of Adwords or shifting budget to other campaigns or uses.
a guy who knows both the lawn business and web strategy