View Single Post
Old 04-03-2013, 01:29 PM
LawnSite Bronze Member
Join Date: Feb 2010
Location: Birmingham,MI
Posts: 1,415
Originally Posted by whiffyspark View Post
I'm going to try it with personalized letters. I sent out 200 before and got 10 responses so far. I set up a account and brought fancy letterhead paper from Office Depot
Posted via Mobile Device
do this every year for existing customers. Send them a nice letter head with a positive outlook and show them new services or specials we are having "JUST FOR THEM".... We try to upsell as much as possible.

It costs ALOT and takes ALONG time to write out individual letters, but i usually get about a 50% call back from present custoemrs wanting additional services, and just wanting to talk and confirming we are taking care of them this year..

Professionalism doesnt stop at just maintaining the lawn, go the extra mile and show how your company is different from the rest.


Insured and Licensed
Reply With Quote
Page generated in 0.03500 seconds with 8 queries