Originally Posted by 32vld
When I drive past Bill's, it's appearance is either going to pull me in or let me drive on.
There is a chance that I may like the food or will not.
Thing is when I drive by McDonalds I know the food will be of poor quailty. So I will keep on driving.
But the problem is that MILLIONs of other people have pulled in to McDonalds. So even with poor quality their business model works for their target market.
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