Yes, I realize we are in 2 different worlds. In your world, you do seeding and apply N to cool season turf in the Fall .
In my world, we apply Fall pre's and K fert to warm season turf that is going dormant. When we see cool season weeds begin to appear in our lawns in the Spring, they are(the weeds) actively growing
I was in no way trying to make excuses for larger companies in your area and I certainly am not trying to tell anyone in your area how things should be done.
I was just trying to look at it from different angles as an explanation of why they might be out there applying...besides the fact that the weather is making them fall behind with their schedule.
"The Poor Fish" circa 1930's: The Poor Fish wouldn't have been caught if he'd known enough to keep his fool mouth shut.