Agree with lawnguy01. You don't just match fonts. You can echo them in appropriate spots, but you don't just blanket something with the same font. That's Design & Typography 101. When it comes to examining ads or web content, don't let a sans-serif font lead you to think it's the same font.
As for the suggestion of dropping the domain name, that's a terrible idea. If anything, you should drop the grass background to make the domain name more pronounced. Across all web properties, I see significantly more contacts via web than phone. It's not even close. Without the web address, you would absolutely reduce the number of potential customer touches you would otherwise receive.
(if needed, i have a b.s. in marketing and 18 years of deep design/marketing/branding experience)
a guy who knows the lawn industry, branding, and web strategy
Last edited by tonygreek; 04-25-2013 at 11:39 AM.