We have full service contracts with several Goodyears in the area. Anyone can give away free service or %s off, but NO ONE does oil changes! Its so practical. Oil changes are around $30 retail, we buy them for $12 each. Then, we give them the '$30 value' for the referral. It gets them in the doors for tires and other services. We promote within the stores offering special pricing for Goodyear customers who utilize a promo code on the flyer. We also cross promote to our own customers who receive $19 oil changes at any of the participating locations.
We've given away $20 Caribou/Starbucks giftcards in the past, but the oil changes are less expensive for us and just as effective.
Last edited by lawnguy01; 04-30-2013 at 11:45 PM.