Originally Posted by INTEGRA Bespoke Lighting
I know this has been hashed out here in the past (to death) but I have to ask you: What do you do at home with unsolicited ads, door hangers, and 'junk mail'? I know what I do with it...
I would agree with this to a point, however companies wouldn't still be doing it, if it didn't work to some degree. I do know that I will still finger through some of the more interesting looking adds I get, and if it is a service I need, and it offers a special price, I will often respond to it.
There is no doubt that a large section of our target demographic will be unreachable through this mode of advertisement, however a good fisherman keeps many types of lures and bait in his tackle box.