Anybody tried coupons for another business?
I was in a restaurant last week and we talked with the owner as the place was nearly empty. She complained that business was so slow.
Later I had the idea...why not include a coupon for a local restaurant or business in the sales brochures you mail out or pass out. Imagine the pleasure when a prospect discovers a coupon for a free burger or half-price pizza to clip out of your brochure. Gives them a reason to hold onto your brochure.
With a bit of luck...you should be able to convince the local restaurant or small business to do it all for free. After all you are delivering their coupon and business name to thousands of people in their local service area.
Imagine a coupon for a free blade sharpening at a mower shop. Or spark plug. Or half-price tuneup.
If you can find a non-competing business...perhaps offer half-price sprinkler start-up and tune-up.
Or perhaps you could offer a great coupon with every estimate. Imagine if you could buy a beer at a local watering hole, for every prospect that agreed to an estimate.
Take look at local shoppers, mailings and newspaper inserts and examine the coupons of local businesses. Ask yourself if you could do the same. Coupons work--that why you see so many. Talk to your local printer for ideas.