So a budget of under $700? Do you have a specific budget in mind? That will give us a better idea of how to best advise you.
It's very rare to see quality work for under that price point, so you may have to go with a combination of a nicely optimized, semi-custom template site and sweat equity.
I know lawn & landscape marketing, branding, and web strategy. I'm not anonymous, I just don't self-promote.