If you're not a graphic designer, want more than just a straight word mark, and have some budget available, please hire it out. Online, and typically more budget-friendly, there are services like 99designs and crowdspring, where you can float a dollar amount and project and let designers compete for the win. If you go local, your costs will tend to be higher, but you'll also potentially have a better one on one interaction through the process.
I know lawn & landscape marketing, branding, and web strategy. I'm not anonymous, I just don't self-promote.