I care in as much that it's a more streamlined interface and claiming process than the old. The extraneous business enhancements (QR Codes, Mobile Sites, printing, etc) are something I'm glad to see disappear from the process. I would assume some of them (coupons and deal creation) will return in some better implemented, premium listing version or some such. The "Places" naming will be either easier for people or more difficult, I guess. lol Other than that, I don't see too much to care about more or less than the previous iteration.
a guy who knows the lawn industry, branding, and web strategy