Having the title "horticulturist" has significantly helped my business with sales.
My degree in horticulture had a very strong focus on business and employee management. It was still a degree in horticulture, not business. If he's not sure it's what he wants to do for "LIFE" then go for a general business degree which can be applied to many occupations. If he truly believes he wants to own and manage a landscape firm, then go for the horticulture / turf grass programs. Look at other schools, not just the nearest one to home, or the most convenient one. Many schools have different variations of horticulture degrees. OSU had landscape horticulture programs with specialties in landscape management, landscape construction, landscape design, and turf management.
Posted via Mobile Device